Niels Korte Amsterdam based
Bridging business
and technology.
A driven marketing and communications professional with an affinity for technology, managing digital products, online platforms, campaigns and AI solutions.
About
I'm a driven marketing and communications professional based in Amsterdam with a strong affinity for technology and an entrepreneurial spirit. I manage digital products, specializing in bridging the gap between business requirements and digital solutions. My experience includes building online platforms, digital campaigns, and AI solutions, alongside delivering internal communications across Dutch, English, and German. I hold a degree in Marketing Management and am currently pursuing a degree in Digital Innovation & Transformation at VU Amsterdam.
Outside of work, I co-founded Select Festival, combining my drive to build with a passion for cultural events. On the technical side, I run a homelab where I tinker with self-hosted services, n8n automations, and local LLMs. When I'm not building things, you'll usually find me training for a marathon, traveling, enjoying life in Amsterdam, or exploring whatever new piece of tech has caught my attention.
Tools
- Jira 5/5
- WordPress 5/5
- AI 5/5
- n8n 4/5
- Storyblok 4/5
- HTML 4/5
- Python 3/5
- Photoshop 4/5
- Illustrator 3/5
- Tableau 3/5
- Excel 4/5
Skills
View all →App & Product
Turning ideas into digital products through hands-on product management and development.
AI Solutions
Practical AI, from automations and chat assistants to making your content visible to generative engines.
Digital Marketing
Campaigns across search, social and email that reach the right people and convert.
Brand Identity
Logos, visual systems and guidelines that give a brand a clear, consistent voice.
Content Strategy
Editorial direction and content that supports the funnel and builds authority.
Communication
More traditional communication skills, from internal comms and copywriting to clear messaging in Dutch, English and German.
Experience
View all →Pon Holdings
Digital Product & AI Manager at Pon Holdings, bringing business needs and digital solutions together across the organisation.
Select Festival
Co-founded an independent house & techno festival in Gouda, from brand and digital presence to the event itself.
Newsroom
View all →Why I moved my website off WordPress and onto my Mac mini
I rebuilt nielskorte.nl as a custom site and now host it myself, in a Docker container on a Mac mini at home. Here is the why, the how, and what I learned.
Generative Engine Optimization (AI SEO): Build a Competitive Advantage
Search is shifting from blue links to AI-generated answers. Generative Engine Optimization (AI SEO) is how you earn a lasting competitive edge as search becomes driven by AI.